U By Kotex
Girls For A Change and U By Kotex: Love Your Body, Change Your World
This cause-related campaign is the culmination of an eye-opening survey conducted online in August 2009 by Harris Interactive® on behalf of U by Kotex among more than 1,600 North American women aged 14-35, which revealed that 7 in 10 women believe it’s time for society to change how it talks about vaginal health, yet less than half (45%) feel empowered to make a difference.
U by Kotex and Girls For A Change want to change this by empowering young women to take control of their health and bodies, lead social change, and speak out against societal pressures and censorship. Empowering girls to believe in themselves and see themselves as social change agents starts with helping them to overcome the negative messages about girls that swirl around them constantly. If a girl does not feel comfortable in her own skin, it is almost certain she will suffer in all areas of her life.
We see this campaign as a gutsy and bold move to share the message that girls should not feel shame in being a girl. When a girl feels empowered she is unstoppable and capable of amazing things! For every person who joins the movement by signing the Declaration of Real Talk and/or recording an empowering statement at www.UbyKotex.com, the U by Kotex brand will make a $1 donation to Girls For A Change.
U by Kotex, in sharing a common mission with Girls For A Change, is taking the lead in encouraging young women to spark a new conversation that is long overdue. A pivotal part of the campaign launched in September 2010 when Girls For A Change trained over a 1000 girls across the US to create change in their communities around women’s health. These Love Your Body, Change Your World trainings focused on breaking down myths and stereotypes about women’s health and have given girls the skills and tools they need to enact change. Trainings were held in Phoenix, Las Vegas, Milwaukee, the SF Bay Area, Dallas, and Baltimore. Thanks to all of our trainers, partners, and donors for making this movement possible!
Please join Girls For A Change and U By Kotex to empower girls to feel proud of their bodies and make change in their communities! Sign the Declaration of Real Talk and U by Kotex will donate $1 to GFC. Let us know if you would like more information about the campaign by emailing Annie Yaniga. Check out the latest U By Kotex ad campaign here.